Tokki Tea House
BFA Capstone Exhibition • 2025

A Korean-inspired cafe that introduces Korean cafe culture to an American audience. Tokki Tea House lets people explore Korean cafe culture through its atmosphere, brand, and style along with its selection of food and drinks, inviting people to take their time, connect, and enjoy a bit of Korean culture.
01
Brand Identity
Tokki Tea House is the romanization and translation of 토끼 찻집 (tokki cha jib) with “tokki” being the word for bunny.   
The brand identity utilizes two colors as part of its color palette and two typefaces. The typeface, Tokki, was handwritten by the designer to give the most natural and relaxed feeling. 

02
Packaging
The packaging is designed for dine-in and to-go food and drink options. Tokki Tea House’s packaging was designed with small businesses in mind and took into account what would represent the brand in a cost-effective way.
03
Staff Uniform
The cafe has a shirt and apron used as part of the staff uniforms. 
04
Advertisement Poster
An advertisement poster was also created to reflect how cafes in Korea do their promotions.
05
Menu Design
A bilingual menu designed for clarity and ease while reflecting the playful brand. The items on the menu allow customers to experience a bit of Korean culture.
06
Mobile App
In order to make Tokki Tea House more accessable to customers, a mobile app has been designed in order to allow menu viewing ease and order for pick up options. 
The app is interactive. 
07
BFA Exhibition
An exhibition that showcases all of the various assets created for Tokki Tea House including its branding, packaging, advertisements and the interactive mobile app. It was installed in TWU's East & West Galleries in 2025. 
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